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How can a Website Represents Your Business in 2019 ?

Creating a website is the first and foremost thing any business owner should do. But that does not indicate anyway your work is done. Behaviours and trends keep changing, your requirements shift, and your website must persist on to evolve. Hence, you should take professional help from a reputed website designing company in Faridabad . There are few factors you need to consider if you are going to work on your website in 2019. 1. Avoid Falling into the Slider Trap Once you comprehend the basics of what you wish accomplish and how users like to interact with your site, it is the time to go about planning and creating a website that serves both of your purposes. As per the topmost digital marketingcompany in Faridabad , carousels and sliders became trendy over the last few years in web design. They may look nice, but they are bad user experience. Web designers may force them because of their ubiquity, but that does not indicate they serve as the best way to represent

Top 3 Factors of Website Development and Designing

In today’s technological world, no business can groom without a website. An online identity of a business is as important as it’s offline identity. The importance of having an attractive online identity needs no descriptions because everyone, who is up t o date with the technology, knows that digital marketing plays a crucial role in increasing revenue.  The only way to create an online identity for your business is to create a website for your company. A website, developed and designed by the best web design and development company , can make your business reach a broader audience in comparatively less time. You can either hire some designers and developers to design and develop a website for you or simply assign this work to an agency. In either case, there are some factors that you must know about website design and development before proceeding in this direction. Let’s discuss them in detail, down below: 1.    It doesn’t cost much A website, designed and developed prop

Top 3 Reasons Why SEO Is Important for Your Business

Want to make your website rank on Page one of Google SERP but do not know how to start? Keep reading this post and know how to achieve the same by hiring the best SEO service company for your business. Know the top 3 benefits of making your website SEO optimized and much more. Let’s get started! It helps you get some organic traffic to your website If you are not aware of the term “Organic” let us first learn about it. Organic, in the world of SEO is known as the real traffic which comes to your website through a search engine. It excludes promotion done on social media channels and other paid marketing techniques. If the visitors coming on your website are organic, it means your website is surely ranking good on Google SERP. A right SEO service company - be it an SEO Company in Faridabad ,   Gurgaon or any other city is geared to make your website rank on the top pages of Google SERP, and hence give you a platform to sell your product or service to the people who actual

How to Ensure Success with E-commerce Website Development?

Developing a website is crucial and so is with E-commerce website development. Be it any project, there are numerous aspects to consider, right from user experience to website performance. Development of any company website is a complex process but an E-commerce site has its own challenges. Since it is the place where you get potential buyers, developers have to be extra careful to simplify the process. Besides usability, there are a couple of aspects of an E-commerce site which E-commerce website developers have to consider during the development phase. 1. Responsive Site Design Using mobile devices to access any website is growing like anything. In such scenario, E-commerce sales share a large portion of the traffic. According to statistic reports, one-fourth of E-commerce sales will be made via mobile devices in near future. It means that you should ensure your E-commerce site is fully optimized for mobile devices. It must provide the best user experience to access th

5 Points to Consider Before Hiring an App Developer Company for Your Project!

App development has become a mandate for most of the organizations. No matter how big or small business you have, the requirement of app development cannot be denied. Therefore, it is important not to make haste in the process of hiring a  Mobile App Development Company  It is always suggested to spend enough time to consider all the options. Searching for the right app developing team can be a challenge but you cannot overlook it for your project’s success. However, there are few factors that can help you determine that you have chosen the right company for your app development. 1. Check out the Portfolio It is always good to enquire about the last couple of projects undertaken by the company. It will help you determine whether this Mobile   app development company is right for your project or not. Most of the companies allow you to see their portfolio. Another way to choose the right app development team for your requirement is to try downloading apps developed by them fr

Role of Digital Marketing Company in Growing Your Business!

When you are into a business, a website serves as the face of your brand. It is an important medium to attract potential customers and revenue generation. You may think that the website you have reflects the business in an appropriate way. However, it is equally important to learn about customer’s browsing behaviour, analyze their choices and find out the location of your target audience. A professional digital marketing company can be of great help in various aspects associated with your business’s success. It helps you out with custom website design so that your business can be represented in a true sense. It ensures providing customers with exactly what they are looking for. Why Hire a Digital Marketing Company? Hiring professional social media marketing services cater to the needs of integrating the most significant elements which reflect your business by way of a website. When a user visits your site and keeps on finding for a specific product under a category, he feels

7 Reasons Why B2B Companies Need Digital Marketing

If you think Digital Marketing is meant only for B2C companies then you might have to think again! It’s 2017!  We are practically living in a world where almost everything is digital. From banking to education, to virtual reality, all the industries are leveraging the power of Digital Media and Marketing to accelerate their business growth. No wonder, the habits and buying behavior of B2B buyers have changed drastically over the past few years. According to Hanne Tuosmisto -Inch, Senior Industry Head of Finance at Google, 46% of B2B buyers, who were performing a search online, belong to the age group of 18 - 34 years. This clearly indicates that B2B buyers are doing business searches online and are also very much active on social media. Now, let’s discuss the 7 irresistible reasons why B2B companies should take B2B Digital Marketing into account for their business growth without any further delay. Global Competition Globalization accompanied with Digitization is

Improving Google Ranking for Your Website

The search engine rank of a website is directly proportional to the websites credibility. In simple words, the more credible a website is the better ranking it will get on Google especially. This is the reason why the top SEO companies in India are focusing on improving a website’s credibility in order to rank on the top.  The numbers of websites on the internet are increasing day by day. The SEO service providing companies in India are going through a war between the websites to be on the top or to take their clients on the top. In order to win the situation, it is very important to follow the basic rules as recommended by the giant, Google.  Keyword for ranking :- Usage of keywords in the content is recommended, but a lot of people do it wrong. The right way is to use the right keywords that do not look stuffed, and you will get the desired results. There are so many online free as well as paid tools available on the web related to keyword audit, which can help a lot

Penguin Update 2016: Game Changer or a Damp Squib?

The trivia The SEO universe is rife with speculation about the imminent arrival of the latest Penguin Update. It is perhaps the most awaited algorithm update in Google’s history. To all those unenlightened greenhorns who are completely oblivious to Google Penguin update, let’s first begin by taking a bird eye’s view of its evolution and what on earth it is all about? Penguin refers to a set of algorithm updates that are released on time-to-time basis by the Google, the search engine behemoth, to raise the value of search query results for its users. It was first released on 24th April 2012. Penguin Update seeks to bring to task scheming companies and web developers, those who deploy malicious tactics such as Black Hat SEO techniques to artificially boost the search engine rankings of their websites and web pages. Black Hat SEO techniques often include link spamming, keyword stuffing, using invisible text on web pages, reproducing copyrighted content from genuine

Content Marketing in 2015-the Top 5 Trends

As more and more business leaders warm to the idea of having a content marketing plan in place for their brands, marketers have to keep adopting newer, better practices to keep the audience interested. Innovation, more than in any other industry, is truly what differentiates the good digital media agencies from the Average Joes. So, what does 2015 have in store for the world of content marketing? Let’s have a look at the Top 5 trends that are likely to be given the thumbs-up this year:  · Multimedia in Content Marketing: There is an overall consensus on the thought that content marketing is set to see a significant rise in the use of rich media like audio, video, sideshows and other interactive channels. After all, for any brand to truly break through the clutter on the online space, it is important that they create and distribute content that grabs their users’ attention span. It bodes well for a company to aim at using the affinity of the hyper-connected end user to

Popular Applications of Corporate Videos

As businesses and brands explore further means of delivering the maximum impact through their communication channels, the corporate video is steadily gaining more prominence and popularity as one of the important tools available. Technology is more sophisticated and user friendly than ever before, meaning that it is much easier to use, distribute and share videos than it used to be.

Recent Advances and Improvements in Google Analytics

Google Analytics is a powerful friend to anybody with an online presence. Not only does it allow you to track blog and web pages and key statistics such as traffic from RSS feeds, but also, it is rather user-friendly. With the world of SEO having changed considerably in the last couple of years, Google Analytics solutions are also constantly getting upgraded to meet the new demands of the market.

Impact of Semantic HTML on Google & SEO Ranking

Semantic HTML is programming at its cleverest. It is aimed at making searches truly useful, informative and meaningful to the user. In fact, by being able to produce fruitful search results even without very specific query criteria, it justifies its widespread popularity amongst the search engine community. The very idea of adding semantic mark-up to the HTML of a web page is to make it richer in information, rather than just pleasant to look at.

Responsive Design Mistakes to Watch Out For

Everybody is riding the “ responsive website design ” wave. We all want it because we all understand the implications it has for our businesses. However, just as it’s important to take the idea on board, it’s also vital to understand what can go wrong with it. Let’s have a look at a few mistakes in responsive website design that could potentially cause far more damage than good-watch out for them!

5 Hallmarks of a Search-Engine Friendly Website Design

A great website that wows audiences is nowadays a pre-requisite for any business, big or small. But beauty alone is not enough to make the website truly useful to the organization. Responsible for the first impression of the business, it needs to be able to market itself well on search-engines to get visitors there in the first place! Here’s a look at the hallmarks of a search-engine friendly website design :

Responsive Web Design or Mobile Website: How should one choose?

The fact that businesses need mobile-friendly websites is irrefutable, given the widespread smart phone boom. What is a trickier decision to make though is whether one should opt for a separate website for mobile devices, or instead get a responsive website design (which can render equally well across different screen sizes and devices) created. Choosing one over the other becomes easier once the following factors are considered during the decision-making process:

Web Design-Then and Now

Once upon a time in 1991, the world woke up to something new: a website. It was a simple page of text written by Tim Berners-Lee , the creator of the World Wide Web, explaining to users how to set up a web server and then create their own website. Website design has come a long, long way since then. Let’s have a look at the journey of website design: then, and now.

Modern Trends in Corporate Films

Corporate films have long been favored by brands due to the sheer reach they afford, and the number of areas they can be used in. Brands have a story to tell to their customers, peers, employees and investors-and what better method than a visually gripping medium such as a film?

Top 7 Features of a Great Mobile Website

Top 7 Features of a Great Mobile Website - Once the question of why a business needs a mobile website is answered, the website design comes into play. A good mobile website comes equipped with some attributes that truly enhance the user experience and influence conversions. Here’s a look at the top 7 features of a good mobile website:

7 Channels for Effective Online Content Marketing

In the continuously evolving landscape of online marketing , content marketing is the new buzzword. It seems to have caught everyone’s fancy-and certainly looks like it’s here to stay. Leading marketers are swearing by the results it helps achieve; smaller brands are scrambling to learn and adopt best practices. To make the most of your online content marketing strategy, it’s very useful to include various means that complement each other. Here’s a look at 7 channels for effective online content marketing: