The trivia The SEO universe is rife with speculation about the imminent arrival of the latest Penguin Update. It is perhaps the most awaited algorithm update in Google’s history. To all those unenlightened greenhorns who are completely oblivious to Google Penguin update, let’s first begin by taking a bird eye’s view of its evolution and what on earth it is all about? Penguin refers to a set of algorithm updates that are released on time-to-time basis by the Google, the search engine behemoth, to raise the value of search query results for its users. It was first released on 24th April 2012. Penguin Update seeks to bring to task scheming companies and web developers, those who deploy malicious tactics such as Black Hat SEO techniques to artificially boost the search engine rankings of their websites and web pages. Black Hat SEO techniques often include link spamming, keyword stuffing, using invisible text on web pages, reproducing copyrighted content from genuine

As businesses and brands explore further means of delivering the maximum impact through their communication channels, the corporate video is steadily gaining more prominence and popularity as one of the important tools available. Technology is more sophisticated and user friendly than ever before, meaning that it is much easier to use, distribute and share videos than it used to be.

Corporate films have long been favored by brands due to the sheer reach they afford, and the number of areas they can be used in. Brands have a story to tell to their customers, peers, employees and investors-and what better method than a visually gripping medium such as a film?

In this era of dog-eat-dog competition and innovation at breakneck speed, brands are constantly on the lookout for new ways to outdo peers. Newer ways of engaging stakeholders, both internal and external. Better means of promoting their USP’s, without appearing dull and desperate to do so. Effective marketing is all about wooing your audience from the get-go-and one of the most powerful methods to do so, is through a corporate film .