When you are into a business, a website serves as the face of your brand. It is an important medium to attract potential customers and revenue generation. You may think that the website you have reflects the business in an appropriate way. However, it is equally important to learn about customer’s browsing behaviour, analyze their choices and find out the location of your target audience. A professional digital marketing company can be of great help in various aspects associated with your business’s success. It helps you out with custom website design so that your business can be represented in a true sense. It ensures providing customers with exactly what they are looking for. Why Hire a Digital Marketing Company? Hiring professional social media marketing services cater to the needs of integrating the most significant elements which reflect your business by way of a website. When a user visits your site and keeps on finding for a specific product under a category, he feels

As more and more business leaders warm to the idea of having a content marketing plan in place for their brands, marketers have to keep adopting newer, better practices to keep the audience interested. Innovation, more than in any other industry, is truly what differentiates the good digital media agencies from the Average Joes. So, what does 2015 have in store for the world of content marketing? Let’s have a look at the Top 5 trends that are likely to be given the thumbs-up this year:  · Multimedia in Content Marketing: There is an overall consensus on the thought that content marketing is set to see a significant rise in the use of rich media like audio, video, sideshows and other interactive channels. After all, for any brand to truly break through the clutter on the online space, it is important that they create and distribute content that grabs their users’ attention span. It bodes well for a company to aim at using the affinity of the hyper-connected end user to

Google Analytics is a powerful friend to anybody with an online presence. Not only does it allow you to track blog and web pages and key statistics such as traffic from RSS feeds, but also, it is rather user-friendly. With the world of SEO having changed considerably in the last couple of years, Google Analytics solutions are also constantly getting upgraded to meet the new demands of the market.

Semantic HTML is programming at its cleverest. It is aimed at making searches truly useful, informative and meaningful to the user. In fact, by being able to produce fruitful search results even without very specific query criteria, it justifies its widespread popularity amongst the search engine community. The very idea of adding semantic mark-up to the HTML of a web page is to make it richer in information, rather than just pleasant to look at.

Everybody is riding the “ responsive website design ” wave. We all want it because we all understand the implications it has for our businesses. However, just as it’s important to take the idea on board, it’s also vital to understand what can go wrong with it. Let’s have a look at a few mistakes in responsive website design that could potentially cause far more damage than good-watch out for them!

A great website that wows audiences is nowadays a pre-requisite for any business, big or small. But beauty alone is not enough to make the website truly useful to the organization. Responsible for the first impression of the business, it needs to be able to market itself well on search-engines to get visitors there in the first place! Here’s a look at the hallmarks of a search-engine friendly website design :

The fact that businesses need mobile-friendly websites is irrefutable, given the widespread smart phone boom. What is a trickier decision to make though is whether one should opt for a separate website for mobile devices, or instead get a responsive website design (which can render equally well across different screen sizes and devices) created. Choosing one over the other becomes easier once the following factors are considered during the decision-making process:

In the continuously evolving landscape of online marketing , content marketing is the new buzzword. It seems to have caught everyone’s fancy-and certainly looks like it’s here to stay. Leading marketers are swearing by the results it helps achieve; smaller brands are scrambling to learn and adopt best practices. To make the most of your online content marketing strategy, it’s very useful to include various means that complement each other. Here’s a look at 7 channels for effective online content marketing:

Online shopping has well and truly come of age. Whatever you want, whenever you want, wherever you want- the savviest e-commerce businesses are ready to serve. In fact, they are able to anticipate the next on the customer’s wish list. Others, while perhaps equipped with a similar product range, are simply not able to hit the mark and impress prospective users.

The world of marketing today is defined by the pace it can maintain. Digital marketing is like a canvas that has to test the effectiveness of a new medium from time to time; discarding one in favor of the other; or improvising an existing one to do more with the same. What’s heartening is that digital marketing in this era of technology has seemingly no boundaries.

These are economically challenging times worldwide. When each business organization, new and old, needs every client it can get, marketing becomes all the more important. Needless to say, digital marketing is the most favored method of companies these days, considering the sheer size of audience that can be reached.

There is no doubt, Internet advertising model is being adopted by several businesses because of its immense benefits over the traditional advertising methods. In the recent past, businesses were more involved in making websites that can generate leads, conversions and ultimately the sales. Also, their spend on online advertising increased a lot compared to that on the traditional advertising. they hired digital media agencies to avail services like search engine optimization, social media marketing, paid advertising like Google Adwords and benefited from other means of online advertising as well.

There is a fact that "Internet has fundamentally changed the way people find, discover, share, shop, & connect" A research by a leading communication and research agency Fleishmanhillard shows that in Canada, internet is now more influential overall in making purchase decisions compared to the family and friends.

It's been more than one year when Google started changing the interface and adding new functionality & features to the Webmaster Tools on frequent basis. And, today on 2nd July, 13 there is another update Google rolled out in Webmaster Tools.

We spend a lot of time in design and testing of landing pages for our Adwords PPC services and always do experiments to increase the conversion rate. In fact we do a lot of research and testing with the placement of elements, colors, type of call to action, placement of call to action, headlines, images, text content, links, buttons and few more things.

Don't have time to watch the Matt Cutts's Google Webmaster Videos, don't worry, below are the quick answers to the latest webmaster & SEO questions asked to Matt Cutts in 2013.

Google can't be wrong, at least in technology development and implementation!! Who says that? Look into the below image