Skip to main content

How to Ensure Success with E-commerce Website Development?

E-commerce website developers

Developing a website is crucial and so is with E-commerce website development. Be it any project, there are numerous aspects to consider, right from user experience to website performance. Development of any company website is a complex process but an E-commerce site has its own challenges. Since it is the place where you get potential buyers, developers have to be extra careful to simplify the process.
Besides usability, there are a couple of aspects of an E-commerce site which E-commerce website developers have to consider during the development phase.

1. Responsive Site Design

Using mobile devices to access any website is growing like anything. In such scenario, E-commerce sales share a large portion of the traffic. According to statistic reports, one-fourth of E-commerce sales will be made via mobile devices in near future. It means that you should ensure your E-commerce site is fully optimized for mobile devices. It must provide the best user experience to access the site. Implementing responsive design for accessing a website is important to ensure the success of site. Considering mobile users is important to ensure the success of business as the users should find navigation and payment gateway easy to access.

2. Consider Guest Checkouts

Companies willing to have E-commerce sites will often need to allow users creating an account to purchase. It further enables follow-up communication which encourages upcoming sales. It is important to track customers’ demographic information to discover and analyze sales. However, not everybody would be willing to create an account to buy a product. Only repeated customers would like to register and get benefitted of the account. So saving their information for future purchase and getting notification is a good idea but your Ecommerce website developers should also offer an option for people who are one –time buyer.

3. Easy Site Searching

If statistics to be believed than there are only 30% of visitors using E-commerce site search to find out the product they are willing to buy. It is important to ensure the search functionality. Besides, you should also utilize features like autocomplete to enable users find popular buying items based on their searches. In the process of web design and development, faceted search is very important as it assists users find products. This feature allows them to narrow down their search based on size, category, price and other options. Providing such functionality offers users more power to discover what they require.

4. Security is a Must

All E-commerce sites should cater to encrypt information which requires remaining secure. It is true for credit card as well as payment information but also for customer information like phone number, address and email. Customers expect the security of their personal information while purchasing online. So it is a good idea to implement SSL to win customers trust. Besides, security is also needed to meet PCI compliance for any kind of business that accepts credit card payments.

5. Optimizing Website

A slow site is more likely to lose customers. According to a survey, 40% of users will leave a website which takes more than 3 seconds to load. It is true for mobile users who are most often multi-tasking. The Ecommerce website development company you hire should ensure the proper optimization of the website. They further ensure that it should run as quickly as possible.


Comments

Popular posts from this blog

Role of Digital Marketing Company in Growing Your Business!

When you are into a business, a website serves as the face of your brand. It is an important medium to attract potential customers and revenue generation. You may think that the website you have reflects the business in an appropriate way. However, it is equally important to learn about customer’s browsing behaviour, analyze their choices and find out the location of your target audience. A professional digital marketing company can be of great help in various aspects associated with your business’s success. It helps you out with custom website design so that your business can be represented in a true sense. It ensures providing customers with exactly what they are looking for. Why Hire a Digital Marketing Company?Hiring professional social media marketing servicescater to the needs of integrating the most significant elements which reflect your business by way of a website. When a user visits your site and keeps on finding for a specific product under a category, he feels irritated a…

5 Tips On Creating A Great Multimedia Presentation

Multimedia Presentations are a great tool to communicate ideas and messages. We all know that. But in our years of experience of creating multimedia presentations for brands and companies, all sizes, we’ve realized that it’s easy to make a really bad presentation. Especially because of the variety of tools out there in the hands of everyone.

Top 3 Factors of Website Development and Designing

In today’s technological world, no business can groom without a website. An online identity of a business is as important as it’s offline identity. The importance of having an attractive online identity needs no descriptions because everyone, who is up to date with the technology, knows that digital marketing plays a crucial role in increasing revenue. 
The only way to create an online identity for your business is to create a website for your company. A website, developed and designed by the best web design and development company, can make your business reach a broader audience in comparatively less time. You can either hire some designers and developers to design and develop a website for you or simply assign this work to an agency. In either case, there are some factors that you must know about website design and development before proceeding in this direction. Let’s discuss them in detail, down below:
1.    It doesn’t cost much A website, designed and developed properly, can help y…