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Showing posts from April, 2017

7 Reasons Why B2B Companies Need Digital Marketing

If you think Digital Marketing is meant only for B2C companies then you might have to think again! It’s 2017! 

We are practically living in a world where almost everything is digital. From banking to education, to virtual reality, all the industries are leveraging the power of Digital Media and Marketing to accelerate their business growth.

No wonder, the habits and buying behavior of B2B buyers have changed drastically over the past few years. According to Hanne Tuosmisto-Inch, Senior Industry Head of Finance at Google, 46% of B2B buyers, who were performing a search online, belong to the age group of 18 - 34 years. This clearly indicates that B2B buyers are doing business searches online and are also very much active on social media.

Now, let’s discuss the 7 irresistible reasons why B2B companies should take B2B Digital Marketing into account for their business growth without any further delay.
Global Competition Globalization accompanied with Digitization is posing a serious threat to lo…