In today’s technological world, no business can groom without a website. An online identity of a business is as important as it’s offline identity. The importance of having an attractive online identity needs no descriptions because everyone, who is up t o date with the technology, knows that digital marketing plays a crucial role in increasing revenue.  The only way to create an online identity for your business is to create a website for your company. A website, developed and designed by the best web design and development company , can make your business reach a broader audience in comparatively less time. You can either hire some designers and developers to design and develop a website for you or simply assign this work to an agency. In either case, there are some factors that you must know about website design and development before proceeding in this direction. Let’s discuss them in detail, down below: 1.    It doesn’t cost much A website, designed and developed prop

Developing a website is crucial and so is with E-commerce website development. Be it any project, there are numerous aspects to consider, right from user experience to website performance. Development of any company website is a complex process but an E-commerce site has its own challenges. Since it is the place where you get potential buyers, developers have to be extra careful to simplify the process. Besides usability, there are a couple of aspects of an E-commerce site which E-commerce website developers have to consider during the development phase. 1. Responsive Site Design Using mobile devices to access any website is growing like anything. In such scenario, E-commerce sales share a large portion of the traffic. According to statistic reports, one-fourth of E-commerce sales will be made via mobile devices in near future. It means that you should ensure your E-commerce site is fully optimized for mobile devices. It must provide the best user experience to access th

If you think Digital Marketing is meant only for B2C companies then you might have to think again! It’s 2017!  We are practically living in a world where almost everything is digital. From banking to education, to virtual reality, all the industries are leveraging the power of Digital Media and Marketing to accelerate their business growth. No wonder, the habits and buying behavior of B2B buyers have changed drastically over the past few years. According to Hanne Tuosmisto -Inch, Senior Industry Head of Finance at Google, 46% of B2B buyers, who were performing a search online, belong to the age group of 18 - 34 years. This clearly indicates that B2B buyers are doing business searches online and are also very much active on social media. Now, let’s discuss the 7 irresistible reasons why B2B companies should take B2B Digital Marketing into account for their business growth without any further delay. Global Competition Globalization accompanied with Digitization is

The trivia The SEO universe is rife with speculation about the imminent arrival of the latest Penguin Update. It is perhaps the most awaited algorithm update in Google’s history. To all those unenlightened greenhorns who are completely oblivious to Google Penguin update, let’s first begin by taking a bird eye’s view of its evolution and what on earth it is all about? Penguin refers to a set of algorithm updates that are released on time-to-time basis by the Google, the search engine behemoth, to raise the value of search query results for its users. It was first released on 24th April 2012. Penguin Update seeks to bring to task scheming companies and web developers, those who deploy malicious tactics such as Black Hat SEO techniques to artificially boost the search engine rankings of their websites and web pages. Black Hat SEO techniques often include link spamming, keyword stuffing, using invisible text on web pages, reproducing copyrighted content from genuine