When you are into a business, a website serves as the face of your brand. It is an important medium to attract potential customers and revenue generation. You may think that the website you have reflects the business in an appropriate way. However, it is equally important to learn about customer’s browsing behaviour, analyze their choices and find out the location of your target audience. A professional digital marketing company can be of great help in various aspects associated with your business’s success. It helps you out with custom website design so that your business can be represented in a true sense. It ensures providing customers with exactly what they are looking for. Why Hire a Digital Marketing Company? Hiring professional social media marketing services cater to the needs of integrating the most significant elements which reflect your business by way of a website. When a user visits your site and keeps on finding for a specific product under a category, he feels

If you think Digital Marketing is meant only for B2C companies then you might have to think again! It’s 2017!  We are practically living in a world where almost everything is digital. From banking to education, to virtual reality, all the industries are leveraging the power of Digital Media and Marketing to accelerate their business growth. No wonder, the habits and buying behavior of B2B buyers have changed drastically over the past few years. According to Hanne Tuosmisto -Inch, Senior Industry Head of Finance at Google, 46% of B2B buyers, who were performing a search online, belong to the age group of 18 - 34 years. This clearly indicates that B2B buyers are doing business searches online and are also very much active on social media. Now, let’s discuss the 7 irresistible reasons why B2B companies should take B2B Digital Marketing into account for their business growth without any further delay. Global Competition Globalization accompanied with Digitization is

The trivia The SEO universe is rife with speculation about the imminent arrival of the latest Penguin Update. It is perhaps the most awaited algorithm update in Google’s history. To all those unenlightened greenhorns who are completely oblivious to Google Penguin update, let’s first begin by taking a bird eye’s view of its evolution and what on earth it is all about? Penguin refers to a set of algorithm updates that are released on time-to-time basis by the Google, the search engine behemoth, to raise the value of search query results for its users. It was first released on 24th April 2012. Penguin Update seeks to bring to task scheming companies and web developers, those who deploy malicious tactics such as Black Hat SEO techniques to artificially boost the search engine rankings of their websites and web pages. Black Hat SEO techniques often include link spamming, keyword stuffing, using invisible text on web pages, reproducing copyrighted content from genuine