Skip to main content

Impact of Semantic HTML on Google & SEO Ranking

Semantic HTML is programming at its cleverest. It is aimed at making searches truly useful, informative and meaningful to the user. In fact, by being able to produce fruitful search results even without very specific query criteria, it justifies its widespread popularity amongst the search engine community. The very idea of adding semantic mark-up to the HTML of a web page is to make it richer in information, rather than just pleasant to look at.

html5 impact on SEO
So, how exactly does semantic HTML impact Google & SEO ranking? Let’s have a look at some of the particularly useful elements of semantic HTML:

· Google Authorship: This concept was introduced about 3 years ago in a bid to lend greater credibility to content writers and authors. By attaching a simple tag or query string to a web page, Google, while displaying the search result containing the relevant content, also shows the name and picture of the author. This automatically increases the trustworthiness of the page in the eyes of the reader, and thereby in its overall search-engine ranking. Simultaneously, it also benefits the author by building a positive reputation of their online.

· Breadcrumb Navigation: Rather aptly named, breadcrumb navigation is meant to lead the user along a well-though-out trail when they are trying to find their way around a website. Breadcrumbs let the user identify the exact spot they are currently at in the website, letting them browse with more ease. What semantic markup does is guide the search engines too, such that the hierarchy and information architecture used in the web page presents the most relevant search results.

· Local schema: The small local business benefits from this tool like no other. It enables Google to view its most important contact information like address, phone numbers and email addresses in a structured manner, meaning it is able to rank it higher in relevant local search results.

· Product schema: This is an excellent tool for retail, and e-commerce websites in particular. It helps display search results along with a host of details. These could include the product availability, price and ratings. This markup allows important data such as manufacturer details, weight, technical specifications, etc to be incorporated such that it is prominently displayed in search results. This in turn leads to a much better visibility of the website, and also raises the chances of lead conversion.

· Open graph: This is a much-appreciated technique for integrating content from a web page with social media platforms such as Facebook. When this page is integrated in a social circle, it is able to obtain practically the same functionality as that of a Facebook page. It’s a great way of informing Facebook what elements of the content being shared by a user is getting displayed in their feed-the URL, imagery, title, webpage description, etc.

· Multi-geography tags: This is invaluable for websites that are displayed in multiple languages-the sheer number f users that would benefit from the implementation of such tags, is huge. They allow geographical targeting, meaning that search engines are able to clearly distinguish between locations with the help of these tags, allowing an immediate correlation of the locale with the appropriate content to be displayed. If this isn’t search-engine friendly, what is?!

All in all, the use of semantic HTML can be channelized positively in a number of ways to improve the search-engine friendliness of a website. Choosing the right combination of the elements cited above is likely to improve its SEO rankings in a sustainable pattern.


Popular posts from this blog

Role of Digital Marketing Company in Growing Your Business!

When you are into a business, a website serves as the face of your brand. It is an important medium to attract potential customers and revenue generation. You may think that the website you have reflects the business in an appropriate way. However, it is equally important to learn about customer’s browsing behaviour, analyze their choices and find out the location of your target audience. A professional digital marketing company can be of great help in various aspects associated with your business’s success. It helps you out with custom website design so that your business can be represented in a true sense. It ensures providing customers with exactly what they are looking for. Why Hire a Digital Marketing Company?Hiring professional social media marketing servicescater to the needs of integrating the most significant elements which reflect your business by way of a website. When a user visits your site and keeps on finding for a specific product under a category, he feels irritated a…

5 Tips On Creating A Great Multimedia Presentation

Multimedia Presentations are a great tool to communicate ideas and messages. We all know that. But in our years of experience of creating multimedia presentations for brands and companies, all sizes, we’ve realized that it’s easy to make a really bad presentation. Especially because of the variety of tools out there in the hands of everyone.

Improving Google Ranking for Your Website

The search engine rank of a website is directly proportional to the websites credibility. In simple words, the more credible a website is the better ranking it will get on Google especially. This is the reason why the top SEO companies in India are focusing on improving a website’s credibility in order to rank on the top. 
The numbers of websites on the internet are increasing day by day. The SEO serviceproviding companies in India are going through a war between the websites to be on the top or to take their clients on the top. In order to win the situation, it is very important to follow the basic rules as recommended by the giant, Google. 
Keyword for ranking :- Usage of keywords in the content is recommended, but a lot of people do it wrong. The right way is to use the right keywords that do not look stuffed, and you will get the desired results. There are so many online free as well as paid tools available on the web related to keyword audit, which can help a lot in keyword selectio…