Skip to main content

Factors that Hurt an E-Commerce Website

By Smartech
Online shopping has well and truly come of age. Whatever you want, whenever you want, wherever you want- the savviest e-commerce businesses are ready to serve. In fact, they are able to anticipate the next on the customer’s wish list. Others, while perhaps equipped with a similar product range, are simply not able to hit the mark and impress prospective users.
So what factors can cause e-commerce websites to falter? Let’s have a look:

  1. No clear value proposition: Consider a first-time visitor to your website. They like the look of your website and admire its design, but they can’t really tell what your strong brand proposition is about. Perhaps the homepage does not convey a strong brand message, or the logo is not placed correctly. Every element on the homepage is crucial, because the site has only a few seconds to make its presence felt.

  2. Poor Navigation: Buying behavior remains the same, whether inside a store or on the web. I, for instance, would like to know exactly where to find the right color and size of my favorite brand of jeans at a store. It would be the same at an e-commerce site. If I had to scroll up and down, or couldn’t find my way around easily, chances are I’d avoid coming back. A bad navigation structure is known to result in a high number of bounce rates.

  3. No prominent “Search” button: A visible, hard-to-miss “Search” box in an e-store is the equivalent of the friendly, professional salesperson offering to assist you in a physical store. You might end up feeling lost and confused without this help tool. Or one may be short on time and decide to simply abandon the shopping in the seeming absence of such a feature.

  4. Lack of contact number/email display: Many online visitors to a new ecommerce website can be distrustful of its authenticity if they can’t see its location, address, contact details, etc. Phone numbers or email addresses displayed well and clearly on the homepage lend a lot of credibility to online businesses.

  5. Not promoting new or hot-selling items enough: Say a business sells costume jewelry, and one of its designs has sold particularly well. The production is being ramped up to keep up with the demand. Now, if the website fails to amply promote this item brilliantly on the homepage under its “hot-selling” or “most popular” category, it is missing on cashing-in on the buyer’s instinct to copy trending behavior.

  6. Vague or cumbersome payment options: Different businesses opt for different payment options, and product categories sometimes set unique limitations. But not stating these clearly enough, causing a buyer to waste time or force them to choose a different payment method due to a shortfall of your side; are all sure-shot means of hurting your ecommerce business.

  7. No “Trustmark”: Trust is the very foundation of any business transaction; and nowhere is this more evident than in an online system. Due to heightened consumer awareness (which is a good thing!), any customer buying over the internet is going to feel safe only when they are able to see a Trustmark, i.e a security guarantee from a third party like VeriSign, McAfee, etc. The lack of such a seal on an ecommerce website is certain to lead to its downfall someday.

Related articles

Labels:

Comments

Post a Comment

Popular posts from this blog

Top 3 Factors of Website Development and Designing

By
In today’s technological world, no business can groom without a website. An online identity of a business is as important as it’s offline identity. The importance of having an attractive online identity needs no descriptions because everyone, who is up t o date with the technology, knows that digital marketing plays a crucial role in increasing revenue.  The only way to create an online identity for your business is to create a website for your company. A website, developed and designed by the best web design and development company , can make your business reach a broader audience in comparatively less time. You can either hire some designers and developers to design and develop a website for you or simply assign this work to an agency. In either case, there are some factors that you must know about website design and development before proceeding in this direction. Let’s discuss them in detail, down below: 1.    It doesn’t cost much A website, designed and developed prop
Post a Comment
Full Story »

How can a Website Represents Your Business in 2019 ?

By Smartech
Creating a website is the first and foremost thing any business owner should do. But that does not indicate anyway your work is done. Behaviours and trends keep changing, your requirements shift, and your website must persist on to evolve. Hence, you should take professional help from a reputed website designing company in Faridabad . There are few factors you need to consider if you are going to work on your website in 2019. 1. Avoid Falling into the Slider Trap Once you comprehend the basics of what you wish accomplish and how users like to interact with your site, it is the time to go about planning and creating a website that serves both of your purposes. As per the topmost digital marketingcompany in Faridabad , carousels and sliders became trendy over the last few years in web design. They may look nice, but they are bad user experience. Web designers may force them because of their ubiquity, but that does not indicate they serve as the best way to represent
Post a Comment
Full Story »

7 Reasons Why B2B Companies Need Digital Marketing

By
If you think Digital Marketing is meant only for B2C companies then you might have to think again! It’s 2017!  We are practically living in a world where almost everything is digital. From banking to education, to virtual reality, all the industries are leveraging the power of Digital Media and Marketing to accelerate their business growth. No wonder, the habits and buying behavior of B2B buyers have changed drastically over the past few years. According to Hanne Tuosmisto -Inch, Senior Industry Head of Finance at Google, 46% of B2B buyers, who were performing a search online, belong to the age group of 18 - 34 years. This clearly indicates that B2B buyers are doing business searches online and are also very much active on social media. Now, let’s discuss the 7 irresistible reasons why B2B companies should take B2B Digital Marketing into account for their business growth without any further delay. Global Competition Globalization accompanied with Digitization is
Post a Comment
Full Story »

We are one of the pioneers of the digital media & marketing revolution. And we deliver More media. We are a professional and experienced website designing, development, and digital marketing company based out in Delhi NCR, India.

© 1999 - 2017 Smartech Interactive.

Web Design & Development

Mobile Apps

Graphics & Multimedia

E-commerce Solutions

Digital Marketing