Skip to main content

Enterprise SEO - Why it is Essential Now?

These are economically challenging times worldwide. When each business organization, new and old, needs every client it can get, marketing becomes all the more important. Needless to say, digital marketing is the most favored method of companies these days, considering the sheer size of audience that can be reached.

Online marketing for a company, besides any specific campaigns that may be undertaken, begins with the visibility and awareness of its online presence, that is, the branding that it manages to establish on the web. While this is important for small businesses, it is simply non-negotiable for large brands in any industry sector. Every potential customer lost due to poor web presence is capable of being a powerful peer influencer, thus indirectly resulting in major loss of revenue as well as reputation.

Here’s a list of reasons for brands to give SEO its due attention:

  • Measurable increase in web traffic: Analytics and reports are extremely efficient at giving you a clear-cut idea of the steady rise in web traffic that smart search engine optimization is bound to generate for you in a fairly short period of time. As the number of visitors goes up, so will your brand’s sales!
  • Better Long-Term investment than paid ads: For a quick-fire sales boost, there are a number of options for placing online advertisements and pay-per-click ad-word campaigns. However, these only help in the short term. Investing in a well thought out, structured SEO campaign yields much better returns on investment for the brand. Having better SEO means a consistent good ranking in search engines, thus in fact eliminating or minimizing the need for paid ads.
  • Tool to boost brand credibility: Google is held in high regard by users worldwide, in all industry segments. So the higher up you are ranked by Google, the more trustworthy and credible your brand becomes. A good SEO plan is engineered to bring your brand to the first page, and even better, right there at the top, with all your competitors wishing they were there!
  • Competitive edge: In a cluttered marketplace, how do you stand out? A highly skilled SEO team can help. They can ensure that your brand gains the highest possible visibility in your field by activating multiple channels, such as leveraging the power of social media to make your brand the most talked-about one!
  • Long Shelf-life of Results: Once a company works hard to promote its web presence and is successful in doing so, it is a major achievement towards cementing its future. This is because the results of SEO are quite permanent in nature, given that there is a constant stream of efforts. Your page ranking will not experience peaks and troughs, unlike what paid ad-words would do.
  • Data Access: An indirect, but very real benefit that you could gain mightily from is access to customer data. By analyzing top-searched keywords, it is possible to determine highly sought-after products, or those that can be promoted to fill a gap that is evident in the market. This can prove invaluable in boosting your sales.


Popular posts from this blog

5 Tips On Creating A Great Multimedia Presentation

Multimedia Presentations are a great tool to communicate ideas and messages. We all know that. But in our years of experience of creating multimedia presentations for brands and companies, all sizes, we’ve realized that it’s easy to make a really bad presentation. Especially because of the variety of tools out there in the hands of everyone.

Improving Google Ranking for Your Website

The search engine rank of a website is directly proportional to the websites credibility. In simple words, the more credible a website is the better ranking it will get on Google especially. This is the reason why the top SEO companies in India are focusing on improving a website’s credibility in order to rank on the top. 
The numbers of websites on the internet are increasing day by day. The SEO serviceproviding companies in India are going through a war between the websites to be on the top or to take their clients on the top. In order to win the situation, it is very important to follow the basic rules as recommended by the giant, Google. 
Keyword for ranking :- Usage of keywords in the content is recommended, but a lot of people do it wrong. The right way is to use the right keywords that do not look stuffed, and you will get the desired results. There are so many online free as well as paid tools available on the web related to keyword audit, which can help a lot in keyword selectio…

7 Reasons Why B2B Companies Need Digital Marketing

If you think Digital Marketing is meant only for B2C companies then you might have to think again! It’s 2017! 

We are practically living in a world where almost everything is digital. From banking to education, to virtual reality, all the industries are leveraging the power of Digital Media and Marketing to accelerate their business growth.

No wonder, the habits and buying behavior of B2B buyers have changed drastically over the past few years. According to Hanne Tuosmisto-Inch, Senior Industry Head of Finance at Google, 46% of B2B buyers, who were performing a search online, belong to the age group of 18 - 34 years. This clearly indicates that B2B buyers are doing business searches online and are also very much active on social media.

Now, let’s discuss the 7 irresistible reasons why B2B companies should take B2B Digital Marketing into account for their business growth without any further delay.
Global Competition Globalization accompanied with Digitization is posing a serious threat to lo…