Skip to main content

Why Internet Marketing is Essential for Indian SMB's Now?

There is a fact that

"Internet has fundamentally changed the way people find, discover, share, shop, & connect"

A research by a leading communication and research agency Fleishmanhillard shows that in Canada, internet is now more influential overall in making purchase decisions compared to the family and friends.

And, in India, these stats are even more surprising. Influence of internet in purchasing decisions is almost double of the influence of family and friends. The main reason behind this is the internet adoption rate in India, it is growing at a year on year rate of 26%, 2nd after China. India currently has more than 120 million internet users (3rd Largest in the world) and the number is expected to be tripled by 2016.

Below are some facts and figures why small Indian businesses now really need to harness the power of internet marketing.

  • More than 40% of net users in India rely go online for product research and price comparison before buying.
  • The current internet penetration in India is only 10%, so there are even bigger opportunities in the near future.
  • Only 1% of internet users in India has the broadband subscription which too is expected to grow with the help of several government initiatives.
  • The current contribution of Internet to Indian GDP is 1.6% or $30 billion which is also expected to be $100 billion by 2015.
  • 71% people agree that online consumer reviews of products/services make them more comfortable that they are buying the right product.
  • 86% of people skip TV advertising but internet advertising can not be skipped if done the right way.
  • Internet marketing costs at least 70% less compared to the traditional outdoor and print advertising.
  • Almost 61% percent of global internet users search engines to research products online.
  • The average daily number of searches on Google is more than 500 million and 15% of those are unique searches which are never seen before.
  • Ranking high on search engines is no longer optional, it’s critical and is going to be more critical in future, better to start now.
  • Internet users spend 3X more time on blogs & social networks than on email.
  • 1 out of every 7 minutes online is spent on Facebook.
  • In the last year and a half, they've developed and published free websites for over 175,000 SMBs from over 8,000 Indian cities using Google's "India Get Online" program.
  • India is the fastest growing SMB market for Google AdWords.

So, the stats above are enough to justify the need of good web presence for each small and medium business. Below are the most popular internet marketing methods that can be implemented to market a SMB on internet.

  1. Search engine optimization.
  2. Paid advertising (Google Adwords, Facebook Advertising, Direct Banner Ads).
  3. Social media optimization (Facebook, Google+, Twitter, LinkedIn, Pinterest, Youtube)
  4. Blogging
  5. Content marketing
  6. E-Mail marketing
  7. Affiliate marketing
 So, what are you waiting for? market your business online now!


Popular posts from this blog

Role of Digital Marketing Company in Growing Your Business!

When you are into a business, a website serves as the face of your brand. It is an important medium to attract potential customers and revenue generation. You may think that the website you have reflects the business in an appropriate way. However, it is equally important to learn about customer’s browsing behaviour, analyze their choices and find out the location of your target audience. A professional digital marketing company can be of great help in various aspects associated with your business’s success. It helps you out with custom website design so that your business can be represented in a true sense. It ensures providing customers with exactly what they are looking for. Why Hire a Digital Marketing Company?Hiring professional social media marketing servicescater to the needs of integrating the most significant elements which reflect your business by way of a website. When a user visits your site and keeps on finding for a specific product under a category, he feels irritated a…

5 Tips On Creating A Great Multimedia Presentation

Multimedia Presentations are a great tool to communicate ideas and messages. We all know that. But in our years of experience of creating multimedia presentations for brands and companies, all sizes, we’ve realized that it’s easy to make a really bad presentation. Especially because of the variety of tools out there in the hands of everyone.

Improving Google Ranking for Your Website

The search engine rank of a website is directly proportional to the websites credibility. In simple words, the more credible a website is the better ranking it will get on Google especially. This is the reason why the top SEO companies in India are focusing on improving a website’s credibility in order to rank on the top. 
The numbers of websites on the internet are increasing day by day. The SEO serviceproviding companies in India are going through a war between the websites to be on the top or to take their clients on the top. In order to win the situation, it is very important to follow the basic rules as recommended by the giant, Google. 
Keyword for ranking :- Usage of keywords in the content is recommended, but a lot of people do it wrong. The right way is to use the right keywords that do not look stuffed, and you will get the desired results. There are so many online free as well as paid tools available on the web related to keyword audit, which can help a lot in keyword selectio…