Clichéd though it may sound, the enormous advantage of a message in video medium over conveying it through a lecture, or a PowerPoint presentation is irrefutable. For any brand, it’s just a matter of utilizing the potential of a corporate film-you may be surprised by where all it can come handy!
Listed are just some of the numerous benefits of a great corporate film:
- Potent Sales Tool: Imagine a freshly-minted sales executive nervously giving your brand’s introduction to a panel of decision makers. How much more impact would there be if he has a neat corporate film he can showcase alongside? A film can work wonders in conjuring up a positive impression with the help of appropriate video, sound and special effects.
- Brand-building Exercise: A well-thought out storyline, a clear message and clever execution of a corporate film on different platforms can go a long way in making your brand a talked-about one. Employees, customers, peers-there are no boundaries. It just might go viral on social media and drive your call center and sales force crazy!
- Serves Multiple Purposes: It’s the age of multi-tasking and multi-faceted functionality. The same corporate film can be used at trade shows, exhibitions, sales meetings and at direct customer interfaces like points-of-purchase counters. Similarly, a single human-resource oriented film can serve as a great tool at inductions, annual meets, training programs, etc.
- Needs Optimum Attention Span: No matter whom your audience consists of; it is far more likely that they will view your video through till the end than simply listen to you speak without losing interest or focus. A sharp, crisp corporate film can hit the attention span sweet spot and convey the message brilliantly.
- Simplifies Ideas: Visuals are better processed by the average human brain than just text. Through a film, even a complex product idea, a full-fledged demonstration, or a new prototype can be displayed and communicated in a simplified manner to potential investors, company management or other employees.
- Versatility: With technology on the rise every single day, corporate film makers are also using the latest techniques to come out with dazzling products. A corporate film needn’t be viewed on just a television screen anymore. It lends itself just as well to mobile platforms like smartphones and giant projection screens. It could be uploaded to video sharing sites, streamed online on a company’s website or made available offline by downloading. The options are many!
- Time-Saving Medium: Yep, time is money. Try and calculate the travel costs your company can end up saving by simply using a corporate film for distant projects. Email it to your partners, send it to your customers or share it with your employees. No need to actually go there anymore!