Skip to main content

Google Brings Focus to Structured Data In Latest Webmaster Tools Changes

It's been more than one year when Google started changing the interface and adding new functionality & features to the Webmaster Tools on frequent basis. And, today on 2nd July, 13 there is another update Google rolled out in Webmaster Tools.
Have a look at the snapshot below.

New Google Webmaster Tools Interface

The latest changes in the webmaster tools heavily focusing on structured data implementation, i.e. Schema Markup. The data highlighter tool inside the webmaster tools has also got facilities for new markup and now allow article, events, local business, movies, products, restaurants, software applications and TV episodes as in the snapshot below.

Google Webmaster Data Highlighter

The easy markup facility in the WMT data highlighter provides an easy way to implement structured data to your website design, using just the 4 steps

  • Select the data and choose tag.
  • Create page sets for applying the same markup to multiple pages.
  • Tag more examples.
  • Review and publish.
It is clear that Google is committed to show more and more rich snippets in the search result pages and increase the use of schema markup on the web.

What should you do about it?

Now the questions is, will schema implementation help in search engine optimization? And, the answer is yes.

The modern SEO is not just about keyword rankings, its about how you present your website to search engines and the web users. For example, if you implement Google plus authorship to your blog, it increases your organic CTR and if you really are the well known author for that particular subject, it increases your rank as well. Same is the case with the rich snippets for website selling products (price, rating) or facilitates consumer reviews of products.

So, schema markup is now a must for better visibility in search engines. Will you be implementing schema in your site or already done it and did it make any difference to your website's traffic, share with me on .

Comments

Popular posts from this blog

Top 3 Factors of Website Development and Designing

In today’s technological world, no business can groom without a website. An online identity of a business is as important as it’s offline identity. The importance of having an attractive online identity needs no descriptions because everyone, who is up t o date with the technology, knows that digital marketing plays a crucial role in increasing revenue.  The only way to create an online identity for your business is to create a website for your company. A website, developed and designed by the best web design and development company , can make your business reach a broader audience in comparatively less time. You can either hire some designers and developers to design and develop a website for you or simply assign this work to an agency. In either case, there are some factors that you must know about website design and development before proceeding in this direction. Let’s discuss them in detail, down below: 1.    It doesn’t cost much A website, designed and developed prop

How can a Website Represents Your Business in 2019 ?

Creating a website is the first and foremost thing any business owner should do. But that does not indicate anyway your work is done. Behaviours and trends keep changing, your requirements shift, and your website must persist on to evolve. Hence, you should take professional help from a reputed website designing company in Faridabad . There are few factors you need to consider if you are going to work on your website in 2019. 1. Avoid Falling into the Slider Trap Once you comprehend the basics of what you wish accomplish and how users like to interact with your site, it is the time to go about planning and creating a website that serves both of your purposes. As per the topmost digital marketingcompany in Faridabad , carousels and sliders became trendy over the last few years in web design. They may look nice, but they are bad user experience. Web designers may force them because of their ubiquity, but that does not indicate they serve as the best way to represent

Role of Digital Marketing Company in Growing Your Business!

When you are into a business, a website serves as the face of your brand. It is an important medium to attract potential customers and revenue generation. You may think that the website you have reflects the business in an appropriate way. However, it is equally important to learn about customer’s browsing behaviour, analyze their choices and find out the location of your target audience. A professional digital marketing company can be of great help in various aspects associated with your business’s success. It helps you out with custom website design so that your business can be represented in a true sense. It ensures providing customers with exactly what they are looking for. Why Hire a Digital Marketing Company? Hiring professional social media marketing services cater to the needs of integrating the most significant elements which reflect your business by way of a website. When a user visits your site and keeps on finding for a specific product under a category, he feels