Skip to main content

How we increased the Adwords conversion rate by more than 3 times - A Case Study

We spend a lot of time in design and testing of landing pages for our Adwords PPC services and always do experiments to increase the conversion rate. In fact we do a lot of research and testing with the placement of elements, colors, type of call to action, placement of call to action, headlines, images, text content, links, buttons and few more things.


We perform A/B testing and multivariate testing on landing pages and measure the effect, and, these experiments always proves to be successful in producing the higher conversion rates. So, here we are disclosing some of the main factors that affected the Adwords conversion rate through landing page, for our client Perfect Wellness.

1. Headlines

From this



 to this

What we changed:
- Headline Message
- Color
- Trust & Assurance (Guaranteed)
- Font Size
- Less Words in new message, because people now don't read full story, they just take a look
- Focus on money back!

2. About the Service/Product

From this



to this



What we changed:
- Image Included
- Again an assurance (Guaranteed)
- Secondary CTA headline (World's most advanced.....)
- Link to LEARN MORE about

3. Call to action

from this

to this



What we changed:
- Background Color
- Input color and text size
- Submit Button style
- Header message

and from this


to this

What we changed:

- Color

The reddish color is looking more beautiful, attractive and is more relevant to the service industry, i.e. weight loss

We also did a few tweaks inside the Adwords AdGroup keywords.

And, all this above helped us increase the Adwords conversion rate by more than 3 times

from this 


to this


So, its time for you to perform testing with your landing pages and get more leads or let us do this for you.

Comments

Popular posts from this blog

Role of Digital Marketing Company in Growing Your Business!

When you are into a business, a website serves as the face of your brand. It is an important medium to attract potential customers and revenue generation. You may think that the website you have reflects the business in an appropriate way. However, it is equally important to learn about customer’s browsing behaviour, analyze their choices and find out the location of your target audience. A professional digital marketing company can be of great help in various aspects associated with your business’s success. It helps you out with custom website design so that your business can be represented in a true sense. It ensures providing customers with exactly what they are looking for. Why Hire a Digital Marketing Company?Hiring professional social media marketing servicescater to the needs of integrating the most significant elements which reflect your business by way of a website. When a user visits your site and keeps on finding for a specific product under a category, he feels irritated a…

5 Tips On Creating A Great Multimedia Presentation

Multimedia Presentations are a great tool to communicate ideas and messages. We all know that. But in our years of experience of creating multimedia presentations for brands and companies, all sizes, we’ve realized that it’s easy to make a really bad presentation. Especially because of the variety of tools out there in the hands of everyone.

Improving Google Ranking for Your Website

The search engine rank of a website is directly proportional to the websites credibility. In simple words, the more credible a website is the better ranking it will get on Google especially. This is the reason why the top SEO companies in India are focusing on improving a website’s credibility in order to rank on the top. 
The numbers of websites on the internet are increasing day by day. The SEO serviceproviding companies in India are going through a war between the websites to be on the top or to take their clients on the top. In order to win the situation, it is very important to follow the basic rules as recommended by the giant, Google. 
Keyword for ranking :- Usage of keywords in the content is recommended, but a lot of people do it wrong. The right way is to use the right keywords that do not look stuffed, and you will get the desired results. There are so many online free as well as paid tools available on the web related to keyword audit, which can help a lot in keyword selectio…