Skip to main content

How we increased the Adwords conversion rate by more than 3 times - A Case Study

We spend a lot of time in design and testing of landing pages for our Adwords PPC services and always do experiments to increase the conversion rate. In fact we do a lot of research and testing with the placement of elements, colors, type of call to action, placement of call to action, headlines, images, text content, links, buttons and few more things.

We perform A/B testing and multivariate testing on landing pages and measure the effect, and, these experiments always proves to be successful in producing the higher conversion rates. So, here we are disclosing some of the main factors that affected the Adwords conversion rate through landing page, for our client Perfect Wellness.

1. Headlines

From this

 to this

What we changed:
- Headline Message
- Color
- Trust & Assurance (Guaranteed)
- Font Size
- Less Words in new message, because people now don't read full story, they just take a look
- Focus on money back!

2. About the Service/Product

From this

to this

What we changed:
- Image Included
- Again an assurance (Guaranteed)
- Secondary CTA headline (World's most advanced.....)
- Link to LEARN MORE about

3. Call to action

from this

to this

What we changed:
- Background Color
- Input color and text size
- Submit Button style
- Header message

and from this

to this

What we changed:

- Color

The reddish color is looking more beautiful, attractive and is more relevant to the service industry, i.e. weight loss

We also did a few tweaks inside the Adwords AdGroup keywords.

And, all this above helped us increase the Adwords conversion rate by more than 3 times

from this 

to this

So, its time for you to perform testing with your landing pages and get more leads or let us do this for you.


Popular posts from this blog

5 Tips On Creating A Great Multimedia Presentation

Multimedia Presentations are a great tool to communicate ideas and messages. We all know that. But in our years of experience of creating multimedia presentations for brands and companies, all sizes, we’ve realized that it’s easy to make a really bad presentation. Especially because of the variety of tools out there in the hands of everyone.

Improving Google Ranking for Your Website

The search engine rank of a website is directly proportional to the websites credibility. In simple words, the more credible a website is the better ranking it will get on Google especially. This is the reason why the top SEO companies in India are focusing on improving a website’s credibility in order to rank on the top. 
The numbers of websites on the internet are increasing day by day. The SEO serviceproviding companies in India are going through a war between the websites to be on the top or to take their clients on the top. In order to win the situation, it is very important to follow the basic rules as recommended by the giant, Google. 
Keyword for ranking :- Usage of keywords in the content is recommended, but a lot of people do it wrong. The right way is to use the right keywords that do not look stuffed, and you will get the desired results. There are so many online free as well as paid tools available on the web related to keyword audit, which can help a lot in keyword selectio…

7 Reasons Why B2B Companies Need Digital Marketing

If you think Digital Marketing is meant only for B2C companies then you might have to think again! It’s 2017! 

We are practically living in a world where almost everything is digital. From banking to education, to virtual reality, all the industries are leveraging the power of Digital Media and Marketing to accelerate their business growth.

No wonder, the habits and buying behavior of B2B buyers have changed drastically over the past few years. According to Hanne Tuosmisto-Inch, Senior Industry Head of Finance at Google, 46% of B2B buyers, who were performing a search online, belong to the age group of 18 - 34 years. This clearly indicates that B2B buyers are doing business searches online and are also very much active on social media.

Now, let’s discuss the 7 irresistible reasons why B2B companies should take B2B Digital Marketing into account for their business growth without any further delay.
Global Competition Globalization accompanied with Digitization is posing a serious threat to lo…