The search engine rank of a website is directly proportional to the websites credibility. In simple words, the more credible a website is the better ranking it will get on Google especially. This is the reason why the top SEO companies in India are focusing on improving a website’s credibility in order to rank on the top. The numbers of websites on the internet are increasing day by day. The SEO service providing companies in India are going through a war between the websites to be on the top or to take their clients on the top. In order to win the situation, it is very important to follow the basic rules as recommended by the giant, Google. Keyword for ranking :- Usage of keywords in the content is recommended, but a lot of people do it wrong. The right way is to use the right keywords that do not look stuffed, and you will get the desired results. There are so many online free as well as paid tools available on the web related to keyword audit, which can help a lot