There is no doubt, Internet advertising model is being adopted by several businesses because of its immense benefits over the traditional advertising methods. In the recent past, businesses were more involved in making websites that can generate leads, conversions and ultimately the sales. Also, their spend on online advertising increased a lot compared to that on the traditional advertising. they hired digital media agencies to avail services like search engine optimization, social media marketing, paid advertising like Google Adwords and benefited from other means of online advertising as well.

There is a fact that "Internet has fundamentally changed the way people find, discover, share, shop, & connect" A research by a leading communication and research agency Fleishmanhillard shows that in Canada, internet is now more influential overall in making purchase decisions compared to the family and friends.

It's been more than one year when Google started changing the interface and adding new functionality & features to the Webmaster Tools on frequent basis. And, today on 2nd July, 13 there is another update Google rolled out in Webmaster Tools.