Skip to main content

Content Marketing in 2015-the Top 5 Trends

As more and more business leaders warm to the idea of having a content marketing plan in place for their brands, marketers have to keep adopting newer, better practices to keep the audience interested. Innovation, more than in any other industry, is truly what differentiates the good digital media agencies from the Average Joes. So, what does 2015 have in store for the world of content marketing? Let’s have a look at the Top 5 trends that are likely to be given the thumbs-up this year:

 · Multimedia in Content Marketing: There is an overall consensus on the thought that content marketing is set to see a significant rise in the use of rich media like audio, video, sideshows and other interactive channels. After all, for any brand to truly break through the clutter on the online space, it is important that they create and distribute content that grabs their users’ attention span. It bodes well for a company to aim at using the affinity of the hyper-connected end user to social media platforms that encourage the sharing of good, original content, especially in video form to work to their own advantage.

· “Hyper local” content is in: Local listings are a given in this day and age. What is gaining momentum now though is the trend of creating content that is so specific to a particular geography or locality, that it resonates completely with the audience in that region-hence the term “hyper local”. While it may indeed take more effort than other traditional content marketing methods, it is well worth the effort. As it requires that the author be writing with real knowledge that would be found useful by people in the region, it is a safe assumption that Google would hold its originality and relevance in high regard.

· Info graphics may not cut it anymore: Industry veterans say that while great articles, blog posts and info graphics will never lose their importance, they are going to need some extra fire-power to truly ignite interest among the audience. Effects such as 3 D, animated info graphics, parallax and so on will help give an edge to brands over their peers. They will help the brand get noticed, and more importantly, aid in getting its content shared with others in the influence group.


· User-generated content will find more favor: Increasingly, brands are opting to involve their customers by encouraging comments, reviews and testimonials that they can post on their websites and social media platforms, in turn also helping the brand’s cause by pushing them to deliver great service. User-generated content is highly original and therefore boosts the brand’s credibility. This year, the trend is set to go a step further as many companies prepare to engage their employees as well in this trend, approaching a decentralized trend for content creation that helps generate increased participation in the company besides providing fresh perspectives.

· Increased Paid Content Marketing: Ultimately, marketing is about grabbing the most eyeballs. While organic sharing and syndication of content is naturally ideal, companies are also taking note that paid content distribution through high-quality; reputed channels can serve as a good supplement to the painstakingly-created content that they’d like to bring to the audience’s attention.

Now, it’s simply a matter of choosing which of the above trends your brand finds the most compelling-ready to test the waters?


Popular posts from this blog

Top 3 Factors of Website Development and Designing

In today’s technological world, no business can groom without a website. An online identity of a business is as important as it’s offline identity. The importance of having an attractive online identity needs no descriptions because everyone, who is up t o date with the technology, knows that digital marketing plays a crucial role in increasing revenue.  The only way to create an online identity for your business is to create a website for your company. A website, developed and designed by the best web design and development company , can make your business reach a broader audience in comparatively less time. You can either hire some designers and developers to design and develop a website for you or simply assign this work to an agency. In either case, there are some factors that you must know about website design and development before proceeding in this direction. Let’s discuss them in detail, down below: 1.    It doesn’t cost much A website, designed and developed prop

How can a Website Represents Your Business in 2019 ?

Creating a website is the first and foremost thing any business owner should do. But that does not indicate anyway your work is done. Behaviours and trends keep changing, your requirements shift, and your website must persist on to evolve. Hence, you should take professional help from a reputed website designing company in Faridabad . There are few factors you need to consider if you are going to work on your website in 2019. 1. Avoid Falling into the Slider Trap Once you comprehend the basics of what you wish accomplish and how users like to interact with your site, it is the time to go about planning and creating a website that serves both of your purposes. As per the topmost digital marketingcompany in Faridabad , carousels and sliders became trendy over the last few years in web design. They may look nice, but they are bad user experience. Web designers may force them because of their ubiquity, but that does not indicate they serve as the best way to represent

Role of Digital Marketing Company in Growing Your Business!

When you are into a business, a website serves as the face of your brand. It is an important medium to attract potential customers and revenue generation. You may think that the website you have reflects the business in an appropriate way. However, it is equally important to learn about customer’s browsing behaviour, analyze their choices and find out the location of your target audience. A professional digital marketing company can be of great help in various aspects associated with your business’s success. It helps you out with custom website design so that your business can be represented in a true sense. It ensures providing customers with exactly what they are looking for. Why Hire a Digital Marketing Company? Hiring professional social media marketing services cater to the needs of integrating the most significant elements which reflect your business by way of a website. When a user visits your site and keeps on finding for a specific product under a category, he feels