Multimedia presentations have been around for a few decades now, and continue to be just as popular, especially as powerful business tools. The two prominent formats used are Flash and PowerPoint. In any presentation, the clever combination of text, graphics, audio, video
and animation is what works to the immense advantage of this medium, making its impact rather forceful and the message delivery very clear. However, many businesses, big and small, face a dilemma when choosing between the choices in which to make their presentation. Both- Flash and PowerPoint have their own sets of merits and shortfalls. It is important to weigh them on some key factors to gain clarity on what suits one’s requirements best. Listed below is a comparison of how they perform on some key aspects:
Parameter | Power Point | Flash | Recommended |
Time to create | Relatively Short | Needs more time | PowerPoint, if the presentation has to be made in a hurry |
Who will create it | Can be created by any professional | Needs design professionals | PowerPoint, if looking to utilize only in-house resources. Flash, if you have a great design partner or an in-house design talent pool |
Where it will be used | Is better as an audio-visual aid | Works equally well in self-running mode and when used by a presenter | Flash, since it is more versatile. Can be used powerfully on its own in display kiosks or at exhibitions |
Editing requirements | Easily Editable | Far more difficult to make alterations | PowerPoint, if frequent changes or updates are anticipated by the organization |
Mobile Compatibility | Poses no problems | Far more difficult | PowerPoint, for professionals who have high mobile usage |
Need for Printing | Easy to print and be presented as handouts | Cannot be printed | PowerPoint, if printed versions are required-such as at training sessions |
Presentation security | Low scores on this aspect | Added layer of security because it cannot be altered/edited by non-design professionals | Flash, especially when showcasing sensitive product prototypes/data |
Ability to be compressed | A PowerPoint cannot be easily compressed | Flash lends itself much better to compress | Flash, for ease of online streaming and file sharing |
Cost for creation | Very economical | Involves higher expenses | PowerPoint, especially if the content and duration is lengthy |
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